This week's submittal represents a hypothetical book store chain in San Francisco, CA. The Better Books store is trying to determine where to open a new store. The maps represent the following: Map 1 is the demographics of the area, Map 2 shows a 1 mile buffer radius around each store and how many of the Better Book Lover's club reside within those buffers. Map 3 shows the market areas based on U.S. Census data showing the census blocks that their centroid within the 1 mile buffer. Map 4 shows the market areas overlaid with the the percentage of the population that has had some college. The project to this point has been straightforward except for loading these large (12-15mb) maps into this blog. I had to compress the size, so the quality of the maps is not as clear as I would like. In addition to these maps a calculation page was prepared showing average household income, number of households and average home values within the market areas.
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